As noted by the Society for Human Resource Management (SHRM), the key to a successful organization is to have a culture based on a strongly held and widely shared set of beliefs that are supported by strategy and structure. And employers play a vital role in perpetuating a strong culture, starting with recruiting and selecting applicants who share that organization’s beliefs and will thrive there.
Maintaining a positive company culture pays out invaluable dividends in terms of employee satisfaction and business results. Outside of delivering a valuable product or service at a competitive price, a good culture is the single most important factor that can really launch a company into orbit. This underscores the point that, as important as a business’s customers are, the employees are actually more critical. Think about it. They are the ones who are interacting with customers on a day-in, day-out basis. Culture is the filter through which these interactions occur.
Your company culture is based on your core values.
Establishing the right set of values and then living by them is the single biggest factor in developing the company culture you want. At Lyons HR, for instance, many years ago we established 10 values that would define who we are and continue to drive us today: service, teamwork, integrity, respect, accountability, excellence, empowerment, adaptivity, relationships and fun.
Let’s zero in on adaptivity.
Perhaps there has never been a value that is timelier than adaptivity. Businesses all over the world have been forced to adapt to new conditions brought on by the Covid-19 pandemic.
- In business, there is forced adaptation and then there is chosen adaptation. In the case of Covid-19, the government required businesses to adapt to new safety protocols as a condition of reopening. But here, I’m talking about recognizing the need to adapt when doing so is less obvious. In business, you have three options. You create innovation, you are an adapter of innovation, or you are destroyed by innovation. All adults today remember a company called Blockbuster Video, which ignored a start-up service called Netflix, and we all know how that turned out. Because the world changes so quickly, if your business is not able to recognize trends and adapt to change, it will never survive.
When it comes to culture, it comes down to adaptivity and other key intangible qualities that in essence, define the character of your company.
With a professional employer organization (PEO) at its back, a small business owner and their team can enhance their employees’ and company’s adaptivity and build the culture of success they have always dreamed of. At Lyons HR, we’re in the business of making our clients more efficient and profitable by providing comprehensive HR management solutions, including the development, support, sustenance and communication of winning company cultures. Established as a PEO in 1995, we’ve been dedicated to this end ever since – and we’d be honored to partner with you. To learn more, read our related posts or contact us today.