It’s been a tumultuous year and, as 2021 approaches, the economic landscape is uncertain at best. This presents unprecedented challenges as you strive to keep your business on the growth track.
The good news is: There are still plenty of strategies you can use, even working around the restrictions imposed on your company by the coronavirus pandemic. Ultimately, it’s all about keeping your customers’ needs in the forefront, even if you’ve been forced to close the doors temporarily or severely limit your brick-and-mortar traffic.
5 Ways To Optimize Your Business For Growth This Year
Offer contact-free options.
It’s now become more than apparent that the pandemic isn’t going to be a thing of the past by January. Contact-free service options will continue to be crucial in the New Year for customers concerned about their ongoing health and safety. Clearly list all these options on your website and in other media. Also, list the pandemic-related safety measures your company is following, such as temperature testing, PPE, and generous availability of hand sanitizer, wipes and other preventive measures.
Invest even more in personalized customer service.
To hold onto and build your customer base, your service needs to go from good to great, or great to exceptional. This is especially challenging if you’ve had to shut down. If you can’t style hair or serve drinks at the bar right now, pop up your website to offer creative at-home styling tips or recipes – and maybe sell some of your related products online at the same time. Above all else, have a well-trained team with the resources, knowledge and flexibility to help as customers see fit.
Band together with like businesses to share resources and help one another to grow. If yours is an e-commerce enterprise, build referral partnerships with other online brands to offer complementary products. You can not only swap ideas, but also pass referrals back and forth. Customers often see and tend to purchase from such partnering companies.
Keep your team connected.
Even if most – or all – your employees are currently idle or working remotely, keep them informed of what’s going on from day to day at your business. Keep strong, clear operating procedures in place. Tale advantage of communication tools like Zoom, Slack and virtual phone systems so people can stay connected from anywhere. You also may want to consider project management software, such as Trello or Asana.
Seek positive reviews.
Monitor and try to increase positive reviews of your business on social media and via word of mouth. Online reviews not only generate good buzz, they also help boost your ranking in search engines, giving you greater visibility for potential new customers. Reviews are highly trusted when consumers are making buying decisions.
Perhaps never before has it been more crucial to focus on running your business, without being mired in time-consuming HR details. Yet you can’t afford to let them slide. As the New Year dawns, your best business strategy may be partnering with a professional employer organization (PEO).
Looking to Grow Your Business? We Can Help!
Lyons HR can help with any or all of your talent management needs, functioning like an off-site HR department. We’re among a select percentage of PEOs accredited by the Employer Services Assurance Corporation (ESCAC) and certified by the IRS – guaranteeing the highest levels of client service and financial security. Contact us today to learn more.