Company culture refers to a set of beliefs and behaviors that guide how an organization’s team members interact and handle business transactions. If a culture is negative or toxic for anyone involved, it can be a death knell for your company’s future. But with a healthy culture, the possibilities for growth and success are limitless.
To build a healthy culture, start by understanding your employees.
You’ll get nowhere when it comes to crafting a strong culture unless your company’s values, ideals, goals and ethics intersect and align with those of your employees. For this to happen, you need to know who your employees are – and respect their generational and other differences. Today’s typical workforce covers a diverse span including:
- Baby Boomers: Their parents were members of the Silent Generation, born before World War II, with inherent rock-solid work ethics. Boomers bridge the gap between this older, traditionalist approach to business and today’s tech-driven society.
- Gen Xers: Their parents are the Baby Boomers. They have grown into a generation of independent, resourceful, self-sufficient individuals who embrace a hands-off management philosophy.
- Millennials: This group represents the global workforce majority. Tech-savvy and driven, they have high expectations of their employers and aren’t afraid to question authority. They also tend to value the work experience over other factors, often including even compensation.
- The iGen: With characteristics similar to millennials, this younger workforce generation consists of out-of-the-box thinkers who are mobile-device driven and extremely creative.
At the end of the day, the strength of your culture rests on the collective strength of all of the above!
Cultivate a culture that encourages everyone to reach their full potential.
The best, most attractive company cultures support and celebrate every individual and affirm personal accountability, regardless of an employee’s age or background experience. Other steps toward a healthy culture include:
- Empowering people by promoting personal and professional development.
- Treating everyone with fairness and respect, and enabling them to strike a healthy work/life balance.
- Rewarding those who demonstrate a commitment to your company’s success through initiative, passion, and a willingness to do more than is expected of them.
It all starts with defining your organization’s vision and mission. Then, you can establish a set of uncompromising company values that everyone – no matter what generation or psyche they represent – can get behind.
Build on strong relationships.
Because they’re in the people business, professional employer organizations (PEOs) fully understand the impact a healthy culture has on a company’s morale, productivity and profitability. PEOs like Lyons HR are built on strong business relationships as we encourage our clients to develop culture keystones and help them maintain that culture in order to deliver better business results and achieve all their corporate goals.
At Lyons, our mission is to improve the lives of our clients, employees and coworkers by implementing smarter workforce strategies. Incorporated into our mission statement are powerful and non-negotiable core values including service, teamwork, integrity, respect, accountability, empowerment and excellence. To learn more about strengthening your culture and building the workforce you need to support it, contact us today.