In today’s business climate, landing the right employees for your company means keeping up with the latest online and social media trends. While personal networking will always be important, unless you also compete on the virtual front, you don’t stand a fighting chance in the ongoing talent war.
If you learn nothing else, have one term imprinted into your brain and your recruiting strategy: keywords. The rest will follow.
The Value of Keywords
When you pepper relevant keywords throughout your job ads, you significantly increase the chances the ad will be found when candidates conduct searches. As you do so, keep your postings concise, direct and organized.
- Try to describe your job in three sentences or less, and your company in five or less. At the very least, separate information by using headings and subheadings to break up long, tiresome blocks of text.
- Determine the phrases that are relevant to your job description. Then, list the terms candidates might use when searching. Do they match up? Your job title should be the main keyword.
SEO Really is Optimal
Search engine optimization (SEO) is the method of making your website pages rank high in the search results of Google, Bing and other engines – and increase the visibility of your job ads to desired candidates. Here’s where the rubber meets the road when it comes to keywords.
- Get to know HTML tags. These are the codes that tell a browser how content should be displayed. They are ranked from H1 to H6, and this hierarchy determines the importance of the text for the web browser. H1 is the most important, as it determines the main heading of a page. H1 tags help ensure you’re using relevant keywords.
Get Out There and Socialize
Now that you get the gist of keywords and how to use them, get social in all the right places – that is, the sites where the best talent hangs out.
- Get your jobs onto Social Media. LinkedIn is optimized for networking and job searches. Keep your company page fresh, dynamic and up to date. Also share your job ads to your company’s Facebook, Twitter and other social media accounts. Your followers can generate immediate traffic to your ads, which will help them rank higher on search engine results pages.
- Target niche job sites as you zero in on candidates. A few examples are AngelList, which specializes in startups, and Twylah to help build your brand presence. There are numerous other niche platforms covering most industries. The bottom line is: You have to post jobs in the right places to find the right fit.
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